In line with the positioning of Printemps Haussmann and the opening of its new Lingerie area, 7 LIEUES has put its name to no fewer than four Houses - Aubade, Chantelle, Chantal Thomass and Passionata – to create innovative concepts taking their look from femininity, elegance and glamour.

A lesson in seduction from Aubade: a new furnishing concept created by 7 LiEUES, decorated with a lace version of the brand’s famous logo, makes this corner into a place where purity, style and subtlety make their presence felt.  

Chantal Thomass, or ‘glamour first and foremost’: this instantly recognisable new boudoir-type space with its signature pink quilting is a must-see which will delight all lovers of luxurious underwear.


The daring and expertise of Chantelle, with a new corner in the very image of its House: always renowned for providing elegance, well-being and feminine beauty.

Finally, a light, sparkling air for the Passionata area: a new, retro-glam space which will transform us into today’s pin-ups!  

In this way, with Aubade, Chantelle, Chantal Thomass and Passionata, once again 7 LIEUES demonstrates the completely unique style of its lingerie expertise, as well as its ability to interpret each of its clients’ worlds.